Off-beat Ad Campaign

November 2025

Off-Beat is a collective of talented musicians who love music loudly, honestly, and creatively.
Blending a diverse range of music, the Makhanda-based collective strives to create spaces in which people can dance and feel free. 

This campaign was created to promote a Halloween event: "Nightmare on New Street".

These photographs document the venue set-up in the days leading up to the event. They were used to promote the Halloween party on Instagram and provide a behind-the-scenes look at the space.  

For this campaign, I also designed a two-sided Off-Beat business card. The layout uses their brand colours and typography, keeping things minimal but expressive. The design incorporates graphic elements from their logo and includes a custom QR code linking directly to our Instagram page for easy engagement.

The aim was to create a physical touchpoint that feels modern and consistent with Off-Beat’s identity while remaining practical for networking, collaborations, and event promotion.